About Us
Built for Those Who Live Life on the Edge
At LIV Nicotine Pouches, we craft high-quality, affordable nicotine pouches designed to fit your budget, your pocket, and your mission. Inspired by the unwavering demands of military and first responder professionals, LIV was born to fuel focus wherever the job or life takes you.
Our story starts with Derek Anderson, a 23-year veteran of the Air Force’s elite Pararescue career field. As a PJ, Derek spent decades deploying into some of the world’s toughest environments including his remarkable role in the historic 2018 Thai Cave Rescue, where his skills and calm under pressure helped bring a trapped soccer team home alive.
From combat zones to life-or-death rescues and long hours spent instructing at the Joint Special Operations Academy, Derek relied on coffee and nicotine to stay sharp. Later in his career, he turned to nicotine pouches to keep his edge during demanding training sessions and mentorship of the next generation of special operations warriors.
After retiring from service as a disabled veteran, Derek recognized a gap: a need for nicotine pouches that deliver premium taste and quality at a fair price without cutting corners or shortchanging the people who count on them. So he built LIV: a brand rooted in Special Operations values of trust, integrity, humility, and service.
Our Mission
Crafting high-quality, affordable nicotine pouches that fit your budget, your pocket, and fuel your focus no matter where the mission takes you.
What We Stand For
Quality: Premium ingredients for consistent satisfaction and flavor that actually tastes good.
Affordability: Fair pricing to make excellence accessible and a full 20 pouches per can, every time.
Convenience: Designed to fit seamlessly into your pocket and your day, with no mess, spit, or smoke.
Integrity: A commitment to do right by our customers rooted in the Special Operations code of trust, integrity, humility, and service.
Join Our Mission
Whether you’re on the job, on the move, or pushing through another long day, LIV Nicotine Pouches are here to fuel your focus just like they did for Derek and countless others who give their all.
Discover the difference. Shop now or reach out to join our mission.
